Client Services and Programmatic Director

Location: Madrid, Madrid, Spain

Department: Client Services Team

Type: Full Time

Min. Experience: Experienced

Client Services and Programmatic Director

Why TAPTAP?

We sit at the epicenter of innovation in the marketing and advertising world and have been spearheading mobile adtech/martech innovation since 2010. We are unique in that we take a mobile-centric approach when developing sophisticated data-driven branding strategies for large global brands. Since our founding, mobile has taken over digital while at the same time blurring the lines between the physical and digital worlds. For this purpose, we developed Sonata, our own proprietary mobile engagement platform through which we have achieved global scale serving clients in over 70 countries through our 9 offices in Europe and the Americas. As we continue to grow our global footprint we hire only the best non-conforming experts in digital marketing and advertising.

Our Personality: We are ambitious, demanding and optimistic go getters. We are intrapreneurs, working hard together as a team to drive and achieve our ambitious growth plans. In short, we smell opportunity where others see vulnerability.

Short Job Description:

We are seeking a head of Client Services, a leader in the mobile advertising with excellent communication skills, leadership and managing capabilities. The candidate must have proved experience in programmatic advertising, team management, a vocation of service and an adequate attitude for satisfying customers' needs.

Requirements of the role:

  • 2+ years of experience in team management.
  • 5+ years of experience in digital advertising. Experience in Programmatic is a plus.
  • Management skills and leadership.
  • Excellent analytical and problem-solving skills with strong attention to detail and follow-up process.
  • Strong initiative and ability to plan and prioritize work efficiently, multi-task, and work well under pressure with minimal direction.
  • Experience with A/B testing.
  • Ability to multi-task in a results-oriented business environment.

Job Responsibilities:

1. Team management

  • Create an inspiring team environment with an open communication culture.
  • Set clear team goals and oversee day-to-day operation.
  • Delegate tasks, set deadlines and monitor team performance.
  • Motivate team members, identify training needs and provide coaching.
  • Cooperate with other business units and negotiate business goals.
  • Continuous product analysis, identifying business needs and propose amendments.
  • Encourage creativity and risk-taking.

2. Programming and Implementing Digital Media campaigns:                                                                       

  • Interface with agencies, publishers and other partners.
  • Reviewing and processing advertising campaign material.
  • Requiring plan assets, such as creatives and tracking tags.
  • Setting up data-driven digital ad campaigns in Sonata.
  • Managing bid strategies for campaigns.
  • Operating across ad servers, ad technology solutions and Sonata’s DSP & DMP platform.
  • Guaranteeing the campaign’s kick-off and deployment.

3. Monitoring the Digital Media campaigns:

  • Regularly monitor and reconcile campaign delivery across third party ad serving systems.
  • Analyze digital inventory to determine what is performing best for sponsors based on click-through rate, viewability, and user engagement, and any other KPIs.
  • Following-up daily on the campaign’s KPI’s Fill out the daily monitoring forms.
  • Troubleshoot any ad creative issues that affect tracking, implementation, or reporting.
  • Design and implement benchmarks according to performance or quality assurance KPIs.
  • Informing alert situations to the team.

4. Optimizing the Digital media campaigns:

  • Applying A/B testing on the creative pieces, targeting segments or media plans in order to improve the impact on the distinct audiences.
  • Analyze and recommend campaign modifications, leveraging understanding of advertiser and product performance and any improvements to the strategic plan to increase conversion.
  • Maximizing performance and ad revenue.

5. Reporting:

  • Providing campaign reports to internal teams, using internal and third-party sources as needed.
  • Elaborating the results and insights reports for our clients and partners.
  • Manage and organize global mobile inventory according to demand needs.
  • Analyze and categorize campaign performance across all inventory.
  • Help negotiate supply side deals as needed by demand asks.
  • Ensure accurate implementation of campaign settings and set up.
  • Perform Quality Assurance of campaign materials prior to launch, including video content, 3rd party ad tags and pixels.
  • Meet KPIs, including turnaround time, error rate, and workload objectives.
  • Suggest and implement of campaign optimization to exceed KPIs for critical campaigns.
  • Reporting and analysis post-campaign in order to provide insights to clients.
  • Escalate potential platform/process improvements to the engineering team.

Benefits:

  • Great working environment.
  • Competitive compensation package, according with the candidate profile & experience.
  • Permanent position, strong possibilities of internal promotion in an international profiled firm.
  • Role based out of the Madrid, Spain office.
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